Common goal

Common Goal is an a global movement dedicated to improving lives through the power of football, where players pledge 1% of their salary to social causes. Featuring some of the football world’s biggest names and operating in over 20 countries worldwide, I’ve helped Common Goal communicate the impact of their work from the perspective of the young people who benefit most.

I created the launch film for Common Goal, Juan vs XI,  starring Juan Mata from Manchester United. It was featured in numerous national publications, including the Guardian and ESPN. Since then, I’ve had the privilege of traveling the world for Common Goal, showcasing stories from many of the beneficiary organisations, and accompanying football players who have joined the movement as they travel to experience the transformational power of football for themselves.